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Abrupt grammatical third person is a weak form of grammatical second person. For example, the message, on the screen-saver: “She wanted to take photos. He wanted to understand movie in English. Here’s how AI helped them both.” (Since the “She” and “He” have no textual antecedent, I am terming them ‘abrupt’ – that is, they come ‘out of the blue’. It’s as if the poster of this passage were in an on-going conversation with the receiver of this passage – hence it takes on the hue of direct address – that is, grammatical second person.)
keywords: propaganda, advertising